Hello, and welcome to Mag Hags - the culture and history newsletter that every modern woman should know. Join us as we dive even deeper into the glossy archives of women’s magazines to find out what's still hot and what's definitely not.
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We had a laugh with New Woman 1997. Have you listened to the episode yet?
We couldn’t help noticing how extremely horny this magazine seemed to be. And not just the editorial, the adverts too all seemed to be making innuendos or using sexual images to flog products… which shouldn’t be a surprise because, as the adage goes, “sex sells” but I think we had forgotten quite how overtly sexualised these ads used to be. These days it’s a lot more about evoking a feeling than openly giving you the old nudge-nudge-wink-wink.