Mag Hags

Mag Hags

Daddy issues

Psychological research was having a moment in the 1970s

Franki Cookney's avatar
Franki Cookney
Dec 05, 2025
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Hello, and welcome to Mag Hags - the culture and history newsletter that every modern woman should know. Join us as we dive even deeper into the glossy archives of women’s magazines to find out what's still hot and what's definitely not.

Mag Hags is an independently produced podcast and we set this newsletter up as a way for our listeners to support us. Come and discuss the features we talk about in the show, marvel at the adverts, enjoy vintage fashion, beauty and lifestyle tips, and get access to loads of other bonus bits. Plus episode transcripts straight to your inbox.

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Good Housekeeping, August 1977, was a masterclass in service journalism. Have you listened to the episode yet?

It’s fair to say we tend not to encounter our *wildest* features in the pages of Good Housekeeping but as a window onto women’s everyday lives, it is indispensible. There were so many bonus bits I wanted to share with you (not least, the poem!) but first, this opinion piece on “paternal deprivation” caught my eye…

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